Lauching of New Scania P, G & R Series

Thursday, April 17, 2008

On Tuesday, April 15, 2008, I attended the Scania Launching of their next generation of New P, G & R Series @ F1 Sepang Circuit Paddock Area.

SCANIA, a leading Swedish maker of heavy vehicles and bus, plans to use Malaysia as its base to bring in components and distribute kits to its assembly lines in Southeast Asia. Its chief executive officer for Southeast Asia, Peter Sjoblom, said the company decided several years ago to consolidate its existing production lines in Malaysia, Thailand and Vietnam.

Scania has between 20 and 25 per cent market share in the 32 tonnes-and-above truck sector, the higher segment of the truck industry in Malaysia.

Normally, you would be at new car launch. Well, Scania Truck launch is a grand event with a 6 course lunch provided.

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Long queue even at truck launch registration area.
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Goodies bag with T-shirts and caps like the one wore by the staff.
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The grand stage with Scania chief executive officer for Southeast Asia, Peter Sjoblom giving his speech.
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And the launch..........what do you expect????
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The truck. You can use this to built into truck for all purposes.
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This is the next generation Scania Truck. Very modern in design and latest features.
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We have models at truck launch too!!
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Not only that, you can have a test drive too.
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